FAQs

SEO stands for search engine optimization. It’s a set of processes aimed at improving your website’s visibility in search engines (such as Google). All with the goal of getting more organic traffic.

Essentially, SEO is about fulfilling users’ search needs by creating relevant, high-quality content and providing the best possible user experience.

Every day, Google users conduct billions of searches for information and products. It’s no surprise that search engines are usually one of the biggest traffic sources to websites.

To harness this traffic source’s potential, you need to appear in the top search results for your target keywords.

The correlation is very simple—the higher you rank, the more people will visit your page. The No. 1 organic result is 10x more likely to receive a click than a page ranking in position No. 10.

Yes! Search engine optimization can improve a website’s visibility in the search results. That increased visibility will lead to more potential customers by getting more eyes on your products or services. Very few marketing services can offer a comparable quality of customer and ROI.

Our SEO services start at $200 and go up from there depending on multiple factors: project size, website size, and duration of work. Custom packages are available to meet your needs.

Or reach out to get a custom Free Proposal 🚀

On-page SEO (sometimes called on-site SEO) is the process of optimizing parts of your webpages so they rank higher on search engines and get more search engine traffic.

This includes updating on-page content, title tags, internal links, and more.

Search engines like Google look at keywords and other on-page SEO cues to check whether a page matches a user’s search intent. And if the search engine decides the page will be useful to the user, it will display it higher in search results.

Off-page SEO refers to SEO tactics applied outside of a website to improve its rankings. These tactics often include link building, guest posting, social media marketing, and more.

The goal of off-page SEO is to get search engines (and users) to see your site as more trustworthy and authoritative.

It’s one of the essential parts of a successful SEO strategy. Think about off-page SEO as building your site’s reputation.

Technical SEO is the process of optimizing a website for search engines, but it can also include activities meant to improve user experience.

Common tasks associated with technical SEO include the following:

1. Submitting your sitemap to Google

2. Creating an SEO-friendly site structure

3. Improving your website’s speed

4. Making your website mobile-friendly

5. Finding and fixing duplicate content issues

Technical SEO can greatly impact a website’s performance on Google. If pages on your site are not accessible to search engines, they won’t appear or rank in search results—no matter how valuable your content is. This results in a loss of traffic to your website and potential revenue to your business.

Local SEO is the process of optimizing your online presence to increase local traffic, visibility, and brand awareness. Any business that has a physical location or serves a geographic area can benefit from local SEO.

Common tasks include:

1. Optimizing your Google My Business profile

2. Finding local keywords

3. Creating locally relevant content.

Local SEO services can help a coffee shop rank in search results for “coffee near me”, which is a search that’s used by nearby users.

Backlinks: Also known as outbound links, are links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent another website's traffic coming to your own site. The quality and quantity of your backlinks can help you rank higher in search engines such as Google.

Crawlability: Is the ability of a search engine to access a web page and crawl its content.

Duplicate Content: Is content which is available on multiple URLs on the web. Because more than one URL shows the same content, search engines don't know which URL to list higher in the search results. Therefore they might rank both URLs lower and give preference to other webpages.

H1 Tag: Is an HTML heading used to mark up a webpage’s main subject. Search engines, just like your visitors, look at the H1s to learn about your pages and their content.

Indexability: Is the ability of a search engine to analyze the content it crawls to add it to its index. A page can be crawlable but not indexable. Only indexable pages can show up in search results.

Meta Descriptions: A meta description tag generally informs and interests users with a short, relevant summary of what a particular page is about. This appears below the title on Google's search results page

Title Tag: ensures searchers that they have found a relevant page which will meet their needs. This appears as the main Title within the search results page.

Google Analytics - Connect GA to your website to access free tools you need to analyze data for your business in one place, so you can make smarter decisions: engagement, acquisition, and demographic analytics.

Google Search Console - Access tools and reports to measure the site's search traffic and performance, fix issues, all to make the site shine in Google’s search results.

Google PageSpeed - View reports on the user experience of a page on both mobile and desktop devices, and suggestions on how specific pages may be improved. This impacts how Google ranks websites.