Google Business Profile: A Beginner's Guide in 2023
Welcome to the world of Google Business Profile (formerly known as Google My Business). For small business owners and marketers, it's an essential tool to boost visibility on Google Search and Maps. This guide will walk you through the basics to get your profile up and running.
Why Use Google Business Profile?
Before we delve into the steps, let's talk about the importance of Google Business Profile.
Visibility: It improves your business's local search visibility.
Engagement: Customers can leave reviews, ask questions, or even book services directly from the listing.
Insights: Understand how customers search for your business and where they come from.
Ready to dive in? Let's get started!
Step 1: Create or Claim Your Business
Visit Google Business Profile and click on “Manage Now”.
Sign in with your Google account.
Search for your business. If it appears in the dropdown list, select it. If not, click on "Add your business," and provide necessary details.
Step 2: Verify Your Business
Google wants to ensure you're the legitimate owner or manager of the business you're listing.
Choose a verification option. Most businesses verify by mail, but there are other methods available.
Step 3: Complete Your Business Profile
Now that you're verified, you'll want to make your profile as informative as possible.
Upload Photos: A picture speaks a thousand words. Add high-quality images of your business – the exterior, interior, staff, and even behind-the-scenes shots.
Add Business Hours: Ensure they're accurate and update them for holidays or special events.
Add a Description: Write a compelling 750-character description of your business.
Add Services/Products: List key products and services you offer.
Provide Contact Details: Your phone number, website, and email.
Step 4: Ask for Reviews
Google reviews boost your profile's visibility. Ask satisfied customers to leave a positive review. Always respond to reviews, both positive and negative, in a timely and professional manner.
Step 5: Use Google Posts
Google Posts is a feature allowing businesses to share updates, promotions, and news directly on their listing.
Click on "Posts" in your dashboard.
Choose the type of post you want to create: update, event, offer, or product.
Add relevant details and a CTA like “Buy” or “Learn more.”
Step 6: Add Products and Services
If you have specific products or services to showcase, list them with descriptions and prices. It provides potential customers with a quick snapshot of what you offer.
Step 7: Monitor and Use Insights
Google provides insights on how customers found you, which photos get the most views, and more.
Visit the "Insights" tab in your dashboard.
Analyze the data to improve your marketing strategies.
Step 8: Download the Mobile App
With the Google Business Profile mobile app, you can manage and update your profile on-the-go. It's a must-have tool for quick updates.
Wrapping Up
Google Business Profile is a powerful tool for businesses to enhance online visibility, engage with customers, and gather invaluable insights. It’s free and relatively simple to use, especially if you follow this guide.
Remember, the key to a successful Google Business Profile is consistency. Regularly update your listing, engage with customers, and analyze your insights. It's your direct window to the local customers; make the most of it!
Want help taking action on the above items or have questions? Reach out anytime.
